Marketing & RevOps
Prove the value of ≥2% lift in MQL acceptance
Even small moves in sales acceptance compound across MQL volume, acquisition cost, and pipeline. Now think about what a medium or HUGE change might bring—then tune the calculator and see. Adjust the inputs to reflect your funnel; share the outputs with Finance or Demand Gen.
MQL acceptance lift — ROI model
A lift of ≥2 percentage points in sales acceptance is easy to underestimate on paper and enormous in pipeline—and you can model larger gains too. Now imagine what a medium or HUGE jump could deliver. Tune the inputs to match your funnel; outputs update live.
Inputs
Used only for pipeline; default 20% if unsure.
Outputs
Found SQLs
10.0
Extra accepted leads per month at target rate
Ad spend saved
$13,333
MQL spend you avoid to produce the same lift at your old acceptance rate
Pipeline generated
$50,000
Found SQLs × SQL→close (20%) × ACV (illustrative)