AE → Marketing
2-slide pitch kit
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Slide 1
The problem we're solving
- Sales gets generic leads and burns cycles re-researching the same account narrative—so acceptance stays low and calls start cold.
- Marketing invests in MQL volume but can't see which narrative actually helps reps say "yes" to a meeting.
- HoneOS Vision closes the loop: pre-tuned strategic briefs (Product Fit + deal lens) so every lead lands with context reps will actually use.
Slide 2
Why this is enablement budget
- Position as sales enablement, not another point tool: better MQL acceptance and faster time-to-context are measurable.
- Use the ROI model: a lift of ≥2% or greater in acceptance (https://www.honeos.ai/roi) shows found SQLs, avoided MQL spend, and illustrative pipeline—then ask what a medium or HUGE change could add.
- Ask for a pilot tied to one segment + acceptance rate— Marketing owns messaging guardrails; Sales owns deal-level lens (Insight Focus™).